Overall, a mood board, also known as an inspiration board, is a so-called preview of the future design. To make sure you have found a mutual understanding among the members of your team or are ready to modify the ideas of your customers more efficiently, mood boards are a good place to start. On the other hand, if it lacks situation appropriateness or doesn’t include any hidden triggers to motivate the target audience to perform the expected actions, its functionality is under huge debate. On the one hand, the final design may be perfect as it is. Working with different publishing materials, there are several factors you need to take into account.
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